Introducing Comscore Game Metrix
Game On! Online Sport Content Grows Around the Globe
Wharton’s Future of Advertising Project
Last Thursday, I spent a very interesting afternoon at the Wharton Business School as a member of the Global Advisory Board for the “The Future of Advertising Project” (FOA). It was a fun afternoon ch...
The Dawn of Hybrid Audience Measurement
Comscore CEO Dr. Magid Abraham Accepts AMA's Coveted Parlin Award!
Proposal for a New Person-Centric Measure
Comscore has published an open white paper, “Proposal for a New Person-Centric Measure for Web Site Server Measurement in the U.K.”. This open white paper has been submitted to the Audit Bureau of Cir...
Sports is an International Online Phenomenon
My Hour with Jennifer Lindsay on The A-List
The State of Online Media, Marketing and Advertising by the Numbers
A Recession is a Terrible Thing to Waste
Should We Really be Optimizing for Clicks?
The Revenge of Neglected Brands
The Click Remains Irrelevant: 'Natural Born Clickers′ Return
LinkedIn and the Value of Social Media in a Tight Job Market
#Comscore10 Campaign Kicks Off on Twitter!
A Week in Brazil and a Day in Chicago
My View of the Future of Search
My Two Cents on the Online Video Conundrum