Mais insights

5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market. They’re the mos...

Getting Back to the Advertising Metrics That Matter

Since Comscore’s recent announcement that we will be offering free viewability measurement globally, I have had several conversations with advertisers, media agencies and publishers. The response to t...