Mais insights

Social in Financial Services: Aflac

The social media team at Aflac lacked the data required to measure the brand’s social campaigns across platforms and the best practices necessary to drive increased impressions and audience engagement...

How Comscore, Dish & Sling Innovate in Addressable Ad Measurement

EVP Cathy Hetzel discusses how Comscore has expanded its partnership with Dish and Sling TV to offer the industry’s first cross-platform addressable advertising measurement.