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How Comscore and YouTube Unlock the Power of CTV

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It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “...

Smart TVs: Streaming’s Ultimate Catalyst

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...

The Best (and Worst) Times for Sports Brands to Post on Social Media

For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be success...

What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?

March is Madness in the State of Illinois

NCAA Basketball Tournament Sparks Marketing Madness

Top Esports Teams on Social: Rankings Now Available on Comscore

Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile

Key Moments from the Paralympics on Social Media

How to rewrite your social playbook for monetization

Combating Misinformation Warfare: Responsible Action During the Current Con...

Winter Athletes Skyrocket on Social

Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore

How to navigate the world of advertising measurement tools in 2022

What’s Trending Leading Up to the Super Bowl: A National and Local Story of...