More Insights

It's time to divest from the misinformation ecosystem: Why advertising resp...

20 of the Top Trending Celebrities on Social Media in 2021

Understanding the Importance of Virtual MVPDs

In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including s...

Comscore Response to the Log4j Vulnerability

2021 Sees Record for Engagement with ‘Chaos’ on Social Media

Sales holiday recap: the brands and content that came out on top

Odds are if you’ve turned on your TV, checked your email, or gone on social media in the past few weeks, you’ve seen brands advertising their sales and offers for Black Friday, Cyber Monday, and even...

As Smart Speakers Evolve, So Do Consumers

Prevalent during the height of the pandemic, are alternative accommodations...

Comscore Snapshot: Social Media in the Asia-Pacific region

California Rivals: Analyzing the 2021 National League Division Series Dodge...

Building the Path Forward for the Future of Measurement: An Open Letter to...

Best Times to Post on Social: Food and Grocery Brands

As More Electric Vehicles Hit The Market, Interest Accelerates

Media Currencies: The Past, Present, and Future

Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...

Top Sports Content on Social Media: September 2021

Gaming Continues Upward Trajectory, Fueled by Mobile Gaming Apps

A New Paradigm for Television and Cross-Platform Personification