More Insights

Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?

Measuring for the Future of Media, Today

Comscore's Work on Online Measurement in a Privacy-Forward Future

Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.

What’s your cookie-free targeting strategy?

Data Transfers and Standard Contractual Clauses Update

Spreading Joy Throughout (& Beyond) The Pandemic with Julie Roehm

How on earth are you supposed to function in the party and entertainment space when people can’t gather, let alone build engaging experiences and spread joy? That’s exactly the dilemma Julie Roehm fac...

Online Food and Grocery Ordering Fueling Retail Industry Growth

Spotlight on the Power of Minority-Owned Media

As We Approach Summer Season, U.S. Consumers Are Traveling Again

The Rise of Streaming Services and the Role of 3rd Party Measurement

Relative Errors in Television Audience Measurement: The Future is Now

Is an Epic Monster Clash enough to get viewers up off the couch and out to...

Respecting Privacy in Online Measurement: Comscore's Vision

What happens to ad targeting if user tracking goes away?

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

So Long, 2020: A Comscore Year in Review

‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...

Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week