More Insights

What will viewers watch on election night in battleground markets?

As we near Election Day 2020, Comscore took a closer look at the viewing trends in select battleground markets during this year’s unprecedented debate and election season to gain insights into where t...

How U.S. Auto Shoppers are Adapting in the Age of Covid

While the early pandemic months dealt a blow to auto sales industry-wide in the U.S., online shopper interest in the new vehicle market has clawed back from double digit year-over-year (YOY) losses in...