More Insights

Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As expected, U.S. consumers migrated to online retail in the face of COVID-19 for their holiday shopping this year. Overall, visitation to retail websites during the week of Thanksgiving (Monday, Nov....

What will viewers watch on election night in battleground markets?

As we near Election Day 2020, Comscore took a closer look at the viewing trends in select battleground markets during this year’s unprecedented debate and election season to gain insights into where t...