More Insights

5 Trends for Retailers to Watch Out for this Holiday Season

YouTube Tune-In Study Shows Ad Recency and Frequency Correlate with Viewers...

Audience of the Moon

On Monday, August 21, 2017, the United States experienced an awesome event: the first solar eclipse visible across the contiguous U.S. since 1918. Millions of Americans paused their daily routines to...

Comscore Appoints Joseph R. Rostock as Chief Information Officer

Comscore Follow-Up Statement on Pending Legal Proceedings with Nielsen

Comscore Statement on Pending Legal Proceedings with Nielsen

Nielsen’s arbitration demand and lawsuit both relate to an order and consent agreement as a result of Nielsen’s prior acquisition of Arbitron. In 2013, the Federal Trade Commission ordered Nielsen to...

Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...

5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

Top 10 Burning Issues in Digital: What’s the Common Thread?

How Important is the OTT Device Market if the ‘Future of TV is Apps’?

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

Apparel Spending Shifting to Online Channels Faster than Total Retail Dolla...

Which global internet markets are the most ‘mobile first’?

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...

U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

OTT Breaks Out of Its Netflix Shell