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How Important is the OTT Device Market if the ‘Future of TV is Apps’?

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

There have been many studies about pay-TV cord-cutters, but nearly every analysis relies on on self-reported survey data that can’t fully measure important details about viewing behavior. Comscore rec...

Apparel Spending Shifting to Online Channels Faster than Total Retail Dolla...

Which global internet markets are the most ‘mobile first’?

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...

In many markets throughout the world, the spotlight has increased on campaign validation as the industry, and particularly advertisers, are placing growing importance on knowing that their ads are del...

U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

OTT Breaks Out of Its Netflix Shell

Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...

Record 2016 at North American Box Office Proves Continued Enthusiasm for Mo...

Mobile Matures as the Cross-Platform Era Emerges

Mobile Pushes 2016 Online Holiday Spending Above $80 Billion

U.S. Smartphone Penetration Surpassed 80 Percent in 2016

Smartphone Usage Has Doubled in the Past Three Years

Bringing Context to This Week’s Methbot News

Comscore in Journal of Advertising Research on How Mobile Marketing Dynamic...

Cyber Five Critical to Fighting Back from Slow Start to Holiday Season