2025 State of Programmatic Report
Cyber Five Critical to Fighting Back from Slow Start to Holiday Season
Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...
Cyber Monday Becomes First Ever $1 Billion Shopping Day on Mobile
For the first time ever this holiday season, $1 billion was spent in a single day on mobile devices alone. Cyber Monday was the day to achieve this feat, as it turned out to once again be the biggest...
Billion-Dollar Shopping Days Become the New Norm
Busting 5 Holiday Shopping Myths That Come Up Every Year
Q3 2016 Digital Commerce Hits $84.3 Billion, as M-Commerce Accounts for 20%...
With Thanksgiving right around the corner, Americans are gearing up for their favorite seasonal pastimes: feasting with family and friends, watching football, and holiday shopping for their loved ones...
The Seasonality of Sports Explored Through Digital Audience Ratings
An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...
Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue
Comscore in Journal of Advertising Research on How Data Analytics, Social M...
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps
OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...
Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...
Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...
Have We Reached ‘Peak App’?
How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...