2025 State of Programmatic Report
Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...
Reaching New TV Show Viewers with Precision
Comscore Plan Metrix, Now with Mobile Data!
It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry,...
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
The State of Mobile News Audiences in 3 Charts
If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shi...
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Roku Leads OTT Streaming Devices in Household Market Share
Mobile Ads Drive Higher Brand Lift Than Desktop Ads
3 Reasons to Use Influencer Marketing
Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...
Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Sp...
Kantar and Comscore expand upon partnership, add SimilarWeb
Understanding CNN’s Unduplicated Cross-Media Audience Footprint
Comscore and Our Continued MRC Accreditation Momentum
Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...