2025 State of Programmatic Report
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...
Reaching New TV Show Viewers with Precision
Every year, content creators invest millions of dollars in the creation and promotion of new TV shows. To boost the new show’s chance of success, its vital that networks know how to best reach the key...
Comscore Plan Metrix, Now with Mobile Data!
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
In the following article entitled “Fraud in Digital Advertising: A Multibillion-Dollar Black Hole,” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni identifies a variety of creative and sophisti...
The State of Mobile News Audiences in 3 Charts
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Roku Leads OTT Streaming Devices in Household Market Share
Mobile Ads Drive Higher Brand Lift Than Desktop Ads
3 Reasons to Use Influencer Marketing
Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...
Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Sp...
Kantar and Comscore expand upon partnership, add SimilarWeb
Understanding CNN’s Unduplicated Cross-Media Audience Footprint
Comscore and Our Continued MRC Accreditation Momentum