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Reaching New TV Show Viewers with Precision

Comscore Plan Metrix, Now with Mobile Data!

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Comscore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites compared to non-member sites. DCN is a c...

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

The State of Mobile News Audiences in 3 Charts

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Summer has officially arrived, and many consumers across the U.S. are finalizing their seasonal travel plans or have already embarked on their summer vacations. With school out of session and the weat...

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Roku Leads OTT Streaming Devices in Household Market Share

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

3 Reasons to Use Influencer Marketing

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Sp...

Kantar and Comscore expand upon partnership, add SimilarWeb

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

Comscore and Our Continued MRC Accreditation Momentum

Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...

Traditional News Publishers Take Non-Traditional Path to Digital Growth