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Realizing the Promise of Programmatic through Comscore Industry Trust

Inside A Botnet: Athena and Ad Fraud

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain laundering, or the act of obscuring a publisher’s domain in an attempt to profit by selling low-value placements at high prices, is an emerging threat that has received recent and well-deserved...

GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in Do...

How Mobile is Transforming Holiday Shopping

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

The introduction and subsequent adoption of viewability and in-target measurement wields the promise of radically improved digital campaign performance, but it has also created a variety of challenges...

A Security + Big Data Approach to Non-Human Traffic Removal

As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...

Progressing Toward a Human GRP in Digital

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big...

How to Avoid the Creep Factor with IoT Technology?

Upping the Ante on NHT

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps

Comscore’s TRUSTe, BBB Certifications Extended

Digital Analytix Rated Strong Performer by TrustRadius

Tinder Sparks Renewed Interest in Online Dating Category

Top 5 Metrics You're Measuring Incorrectly

Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mob...