More Insights

What Potential Does Pinterest Have as an Advertising Platform?

Solving the Multi-Platform Video Measurement Challenge

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has crea...

Realizing the Promise of Programmatic through Comscore Industry Trust

Inside A Botnet: Athena and Ad Fraud

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain laundering, or the act of obscuring a publisher’s domain in an attempt to profit by selling low-value placements at high prices, is an emerging threat that has received recent and well-deserved...

GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in Do...

How Mobile is Transforming Holiday Shopping

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

A Security + Big Data Approach to Non-Human Traffic Removal

As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...

Progressing Toward a Human GRP in Digital

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big...

How to Avoid the Creep Factor with IoT Technology?

Upping the Ante on NHT

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps

Comscore’s TRUSTe, BBB Certifications Extended

Digital Analytix Rated Strong Performer by TrustRadius