More Insights

The Vital Role Media Buyers Play in Fighting Ad Fraud

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...

Today, I’m excited to announce that Comscore acquired Proximic, Inc. Bringing the Proximic offerings to Comscore will further help our customers to optimize their advertising campaigns and create much...

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Non-Human Traffic: Why it Matters and Why You Should Care

Chances are you already know that ad fraud and non-human traffic (NHT) are big issues. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demons...

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...

Which Social Networks Have the Most Engaged Audience?

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

The Dress: A Case Study of Flash Crowds and Invalid Traffic

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Measurement Proves the Effectiveness of Mobile Advertising

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

What Potential Does Pinterest Have as an Advertising Platform?

Solving the Multi-Platform Video Measurement Challenge

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...