2025 State of Programmatic Report
Comscore and Microsoft Partner to Provide Big Data Mining and Visualization...
Mobile Metrix Now Features Reporting of Mobile Ad Network Reach
The Vital Role Media Buyers Play in Fighting Ad Fraud
The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buy...
Teens & Older Demos Driving Gains in U.S. Smartphone Penetration
Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...
Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud
There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in...
Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.
Non-Human Traffic: Why it Matters and Why You Should Care
The Effect of Non-Human Traffic on Your Ad Campaign’s ROI
Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...
Which Social Networks Have the Most Engaged Audience?
Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014
The Dress: A Case Study of Flash Crowds and Invalid Traffic
Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...
Measurement Proves the Effectiveness of Mobile Advertising
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
What Potential Does Pinterest Have as an Advertising Platform?