More Insights

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

The Vital Role Media Buyers Play in Fighting Ad Fraud

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

In March the U.S. smartphone market reached 77 percent penetration, demonstrating just how prevalent these devices have become in Americans’ daily lives. Despite such a high incidence of smartphone ow...

Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Mobile’s rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last year when app usage surpassed desktop usage...

Non-Human Traffic: Why it Matters and Why You Should Care

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...

Which Social Networks Have the Most Engaged Audience?

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

The Dress: A Case Study of Flash Crowds and Invalid Traffic

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Measurement Proves the Effectiveness of Mobile Advertising

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

What Potential Does Pinterest Have as an Advertising Platform?

Solving the Multi-Platform Video Measurement Challenge