More Insights

Progressing Toward a Human GRP in Digital

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big...

How to Avoid the Creep Factor with IoT Technology?

Last week Comscore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as loc...

Upping the Ante on NHT

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps

Comscore’s TRUSTe, BBB Certifications Extended

Each year, Comscore pursues recertification and membership in a number of leading privacy and business programs. While there is no legal requirement for us to meet the requirements of these organizati...

Digital Analytix Rated Strong Performer by TrustRadius

Tinder Sparks Renewed Interest in Online Dating Category

Top 5 Metrics You're Measuring Incorrectly

Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mob...

Next iPhone Release Has Potential for a Huge Upgrade Cycle

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

IAB Peru Interviews Jodi McDermott, Comscore Group VP

Is Mobile Bringing About the Death of the PC? Not Exactly

When Mobile Web Dominates Apps in an App-Dominated World

The Perils of Survey Data in Cross-Platform Measurement

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile