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Comscore’s TRUSTe, BBB Certifications Extended

Each year, Comscore pursues recertification and membership in a number of leading privacy and business programs. While there is no legal requirement for us to meet the requirements of these organizati...

Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out...