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Do Mobile Ads Even Work? New Comscore Research Says “Yes”

Measurement in the Evolving App Environment

5 Reasons to Start Using Direct View Today

Everyone these days is talking about wearable Internet-enabled devices. What if you could have extra data layered on top of what you see? Would it be easier to make decisions when you could have det...

5 Things Every Marketer Should Know About Mobile Commerce

2013 Digital Future in Focus Series

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rain...

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts.

What's The 'Open Rate' Of Your Social Content?

Get Mobile - Now!

Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

Comscore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred...

UbiquiTV: Video Fragmentation is the New Reality

Comscore at the NewFronts: UbiquiTV is the New Reality

Comscore Welcomes Procter & Gamble as Newest vCE Partner

Multi-Platform Media Usage is Not a Zero Sum Game

What do people LIKE about the most disliked brands in the US?

Android vs. iOS: User Differences Every Developer Should Know