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As a veteran of the Chicago tech entrepreneurship scene, I am delighted to announce today a new Comscore initiative aimed at helping accelerate the growth of Chicago startup companies. Comscore is par...

Value Claims Improve Advertising Effectiveness in Recessionary Times

PrivacyChoice Awards Comscore’s ScorecardResearch Highest Possible Rating

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With the unveiling of the latest iPhone reportedly slated for September 12, rumors continue to abound as to what the next generation of this iconic device will bring to the mobile industry – particula...

Search: Which Country Takes the Gold Medal?

Olympic Frenzy Fuels Search Activity Throughout the Games

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Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

Digital Scarcity Improves the Economics of Online Advertising

Getting the Most out of the Games: How Campaign Optimization Can Drive ROI

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How Search is Helping Quora Break Through to the Mass Market

The Digital Battleground: Obama vs. Romney

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5 Years Later: A Look Back at the Rise of the iPhone

'The Power of Like 2' Offers New Insights into How Social Marketing Deliver...