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Value Claims Improve Advertising Effectiveness in Recessionary Times

PrivacyChoice Awards Comscore’s ScorecardResearch Highest Possible Rating

What’s Next for the iPhone?

With the unveiling of the latest iPhone reportedly slated for September 12, rumors continue to abound as to what the next generation of this iconic device will bring to the mobile industry – particula...

Search: Which Country Takes the Gold Medal?

Olympic Frenzy Fuels Search Activity Throughout the Games

Why Groupon and LivingSocial are Flexing their M-Commerce Muscle

When Groupon announced its Q2 earnings last week, one of the most fascinating nuggets of info revealed by CEO Andrew Mason was the growing importance of mobile in driving transactions: “With nearly 1/...

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

Digital Scarcity Improves the Economics of Online Advertising

Getting the Most out of the Games: How Campaign Optimization Can Drive ROI

MRC Accredits Comscore vCE Validation, Including Cross-Domain iFrame Measur...

How Search is Helping Quora Break Through to the Mass Market

The Digital Battleground: Obama vs. Romney

When the Cookie Crumbles

5 Years Later: A Look Back at the Rise of the iPhone

'The Power of Like 2' Offers New Insights into How Social Marketing Deliver...

Instagram for Video: Searching for the Next Big Thing

It’s Time to Change the Discussion on Measuring Facebook Effectiveness

Facebook: Around the World in 800 Days