Consumers set up a blockbuster holiday season at the Box Office
Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery
Comscore Wins 2009 Chicago Innovation Award
Can Newspapers Turn Sizable Online Audiences Into Profitable Ones?
In an earlier post, I examined the growth in online newspaper site visitors relative to the decline in print readership audiences, and to what degree readers of the print edition are migrating to onli...
Game On! Online Sport Content Grows Around the Globe
Wharton’s Future of Advertising Project
The Dawn of Hybrid Audience Measurement
It is often said that the Internet is the most measurable medium. This is certainly true of measuring ad impressions and click through rates, which are critical elements of advertising measurement. Ho...
Comscore CEO Dr. Magid Abraham Accepts AMA's Coveted Parlin Award!
Sports is an International Online Phenomenon
My Hour with Jennifer Lindsay on The A-List
A Recession is a Terrible Thing to Waste
The Revenge of Neglected Brands
LinkedIn and the Value of Social Media in a Tight Job Market
#Comscore10 Campaign Kicks Off on Twitter!
A Week in Brazil and a Day in Chicago
My View of the Future of Search
My Two Cents on the Online Video Conundrum
What Ashton vs. CNN Foretold About the Changing Demographics of Twitter
Rethinking Business as Usual