2025 State of Programmatic Report
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
Comscore Debuts Video Measurement in Asia-Pac
The Varying Impact of Ad Frequency in the Digital Environment
Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were eva...
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
Chatroulette Takes the College Crowd by Storm
If you’ve been paying attention to the blogs over the past month, you’ve probably started noticing an increasing focus on (and maybe even an obsession with?) Chatroulette. For those who don’t already...
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...
The Sad Plight of Small Businesses
ePharma Summit 2010 and the Importance of Metrics
Update on the Evolution of Comscore Media Metrix 360
2009: Another Strong Year for Facebook
Advertising Effectiveness 101
The Click and Affiliate Marketing
Comscore Celebrates a Decade of Innovation
Facebook Surpasses 100 Million U.S. Visitors in November!
No Time to Lose for Online Retailers
Zhu Zhu Pets: The Season's Hot Holiday Toy
Thanksgiving Weekend Continues Strong Momentum for Online Holiday Shopping