2025 State of Programmatic Report
March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...
Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...
Godzilla Vs. Kong Third Weekend in Theaters and Major Milestones
Paul Dergarabedian, Senior Media Analyst for Comscore, breaks down the box office results for the weekend of April 16, 2021. Notably, Godzilla vs. Kong broke the $80 million mark in North America.
Signal and Telegram messaging apps' recent surge in engagement
What does the box-office success of "Godzilla Vs. Kong" mean for the future...
Online dating platform Bumble IPOs amidst strong online engagement metrics
Bumble’s IPO raised $2.15 billion last week, highlighting the market’s interest in its female-focused strategy
How to Find Success on TikTok
"The beautiful thing about Comscore is the ratings are far more consistent....
Online social gaming platform Roblox beats DPO expectations
Food delivery growth driving more consumers to use digital payment methods
Addressable Ads Promise Outcome-Based Metrics
Is an Epic Monster Clash enough to get viewers up off the couch and out to...
The Clear, but Disparate Impact of Covid-19
Effectively Measuring Branded Content Marketing on Social
Respecting Privacy in Online Measurement: Comscore's Vision
What happens to ad targeting if user tracking goes away?
The State of Social 2020 Fact Pack
Brand Innovators' TV & Cross-Screen Measurement