2025 State of Programmatic Report
Relative Errors in Television Audience Measurement: The Future is Now
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March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...
Trying to find the right ad placement to maximize the on-target reach of your campaign? Comscore's advanced TV measurement tools help you understand the nuances of major TV events, as well as ad place...
Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...
Godzilla Vs. Kong Third Weekend in Theaters and Major Milestones
Signal and Telegram messaging apps' recent surge in engagement
New, widely-debated measures put in place by social media platforms, misinformation surrounding Whatsapp’s privacy policy update and a well-timed tweet by Elon Musk have spurred U.S. consumers to try...
What does the box-office success of "Godzilla Vs. Kong" mean for the future...
Online dating platform Bumble IPOs amidst strong online engagement metrics
How to Find Success on TikTok
"The beautiful thing about Comscore is the ratings are far more consistent....
Online social gaming platform Roblox beats DPO expectations
Food delivery growth driving more consumers to use digital payment methods
Addressable Ads Promise Outcome-Based Metrics
Is an Epic Monster Clash enough to get viewers up off the couch and out to...
The Clear, but Disparate Impact of Covid-19
Effectively Measuring Branded Content Marketing on Social
Respecting Privacy in Online Measurement: Comscore's Vision
What happens to ad targeting if user tracking goes away?