More Insights

Celebrating Data Privacy Day

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

Three Trends Rebooting TV Measurement

In the last installment of Comscore's "Advancing Toward a Common TV Measurement Currency" series with Beet.TV, Chief Product Officer David Algranati discusses how TV is changing, and what measurement...

So Long, 2020: A Comscore Year in Review

‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...

Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As expected, U.S. consumers migrated to online retail in the face of COVID-19 for their holiday shopping this year. Overall, visitation to retail websites during the week of Thanksgiving (Monday, Nov....

As millions stay home, home furnishing sites see record spend and visitatio...

Local TV Shines As Viewers Seek Pandemic News

Global perspectives: Digital and CTV trends to watch in 2021

TV Needs an Impression-Based Currency for Pay-Per-Performance

The State of Social Video

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

OTT Shows Key Strength in Impression-Based Targeting

Global State of Mobile

The Power of Sports Storytelling

What will viewers watch on election night in battleground markets?

TV Must Embrace Digital-Style Buying

We’re Breaking Silos for Audience-Based Buying