#RIPGRPs: Evolving the Metrics That Move Us Forward
What does the box-office success of "Godzilla Vs. Kong" mean for the future...
Online dating platform Bumble IPOs amidst strong online engagement metrics
How to Find Success on TikTok
TikTok reaches over 100M users in the U.S. alone, and has grown almost threefold in the past year. Marketers are eager to make the most of this rapidly growing platform…but it is still early days when...
"The beautiful thing about Comscore is the ratings are far more consistent....
Online social gaming platform Roblox beats DPO expectations
Food delivery growth driving more consumers to use digital payment methods
Comscore Emerging Digital Payments Survey data reveals the rise in food delivery use has resulted in more U.S. consumers using digital payments to order food (+14% points in Q2 vs Q3 2019).
Addressable Ads Promise Outcome-Based Metrics
Is an Epic Monster Clash enough to get viewers up off the couch and out to...
The Clear, but Disparate Impact of Covid-19
Effectively Measuring Branded Content Marketing on Social
Respecting Privacy in Online Measurement: Comscore's Vision
What happens to ad targeting if user tracking goes away?
The State of Social 2020 Fact Pack
Brand Innovators' TV & Cross-Screen Measurement
Frameplay & Comscore offer Brand Lift in the Gaming Space
Introducing Comscore Predictive Audiences
2020 Year in Review
Celebrating Data Privacy Day