2025 State of Programmatic Report
Insights from INTERACT: Our Inaugural Summit
The Next Frontier in OTT
Is TV dead? No… It's simply advanced
There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery method, such as Advanced TV, in order to effectively r...
How the NBA Approaches Branded Content on Social
50 Fastest Growing Women Owned led companies announced by Women Presidents'...
Increasing in-target delivery with Centro
A Centro advertiser client improved in-target delivery six-fold using Comscore’s cost-efficent age and gender segments.
Cost-efficiently improving automotive sales with Borgmeyer Marketing Group
Reaching Advanced Audiences for improved campaign performance with KYC agen...
Why scale is crucial for reliable local market measurement
Oracle Data Cloud Names Comscore to Premier Data Provider Program
An Agreed-To Definition of an Influencer
Engaging Your Audience Breaking Through the Clutter of Social Media
From Viral to Tribal: The Next Frontier in Publishing
Bleacher Report Captures the Social Scene During March Madness With 155 Mil...
Never Underestimate the Influencer Impact
WAVE Sports Reaches 1 Billion Views in March
Influencers vs Wannabes: Our Tool Tells the Tale
Comscore offers new audience targeting to solve for programmatic TV challen...