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Comscore Named to Online Trust Alliance Honor Roll for Third Consecutive Ye...

We’re excited to share that Comscore has once again earned a place on the Online Trust Alliance’s (OTA) annual Honor Roll. The Online Trust Alliance (OTA) is a non-profit with the mission to enhance o...

Invalid Traffic: Why it Matters and Why You Should Care

Ad fraud and invalid traffic (IVT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much IVT impacts every other performance and effectivene...