More Insights

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

In March the U.S. smartphone market reached 77 percent penetration, demonstrating just how prevalent these devices have become in Americans’ daily lives. Despite such a high incidence of smartphone ow...

Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...

Today, I’m excited to announce that Comscore acquired Proximic, Inc. Bringing the Proximic offerings to Comscore will further help our customers to optimize their advertising campaigns and create much...