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Why Groupon and LivingSocial are Flexing their M-Commerce Muscle

When Groupon announced its Q2 earnings last week, one of the most fascinating nuggets of info revealed by CEO Andrew Mason was the growing importance of mobile in driving transactions: “With nearly 1/...

Digital Scarcity Improves the Economics of Online Advertising

Comscore today released our latest white paper, entitled The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics. The purpose...