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The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...

In a recent blog post, we shared Comscore data showing how the iPhone 5 reached the same level of online sales in its first 3 days of availability that the iPhone 4S did in its first month. Apple’s ow...

Social in a Digital Minute

Chief Marketing Officer Linda Abraham discusses how to make social measurable, comparable and actionable.