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Putting the Mobile Future in Focus – 5 Stories that Will Shape the Mobile a...

Last week Comscore announced the release of the 2012 Mobile Future in Focus report, a comprehensive view of the mobile and connected device landscape through an exploration of key trends driving smart...

3 in 10 display ads delivered are never seen, often because users fail to s...

A U.S.-based vCE™ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had t...