More Insights

Panel Participation Yields Digital Insights

Recently, at the Minority Corporate Counsel Association’s CLE Expo in Chicago, I had the opportunity to participate in a fascinating panel discussion on the growing use of social media and its implica...

So What if Only 1% of Facebook Fans 'Engage'?

At the outset, online advertising made a big mistake by deciding on the click as a measure of success. Unfortunately, it looks like we're about to do the same with social media.