2025 State of Programmatic Report
GRPs For Digital Marketers
Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales
Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising
As we further explore the possibilities of cross media advertising, we are beginning to see that the value of “transmedia” as a strategy that can assist marketers in leveraging the unique benefits of...
The Resurgence in the U.S. Online Auto Insurance Industry
A Look Back at the Digital Year in Canada
2010 Online Auto Insurance Report
Comscore’s 2010 Online Auto Insurance report is a detailed review of the attitudes, preferences, and behaviors of auto insurance policyholders and shoppers. By analyzing how these consumers engage wit...
Four Times Zero Is Still Zero
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
Comscore Debuts Video Measurement in Asia-Pac
The Varying Impact of Ad Frequency in the Digital Environment
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
The Power of Plan Metrix: Using Plan Metrix and Comscore Data for Powerful...
Chatroulette Takes the College Crowd by Storm
The Comscore Data Passport - First Half 2010
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...
GSMA Mobile Media Metrics Mobile World Congress Seminar
The Sad Plight of Small Businesses