More Insights

Working Hard: Movies & TV Shows That Got the Job Done

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Charting the Mobile Music Consumer

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this September 2016 edition, the topic is the "Online Music Consumer".

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...

Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters.

Millennials going mobile

Coupon Category

Reaching New TV Show Viewers with Precision

Comscore Plan Metrix, Now with Mobile Data!

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Targeting Casino-Goers

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

The State of Mobile News Audiences in 3 Charts

Real Estate Trends Online

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics