More Insights

Building More Informed Mobile Strategies

Power of Like CPG

Beyond the Like

As social media becomes a more integral part of a comprehensive online marketing strategy, brands continue to look for ways to more effectively measure their successes in using this platform to extend...

Measure What Matters

4 Key Storylines for the 2012 Online Holiday Shopping Season

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...

We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment onli...

Fast Money: When Wallets Go Digital

Tectonic Shifts are Shaping the Multi-Platform Digital World

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...

Fast Money: Digital Wallets & Payments 2012

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...

Social in a Digital Minute

Map Searches Shift from Desktops to Smartphones

Battling Bots: Comscore’s Ongoing Efforts to Detect and Remove Non-Human Tr...

From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social M...

Mobile Phones and Tablets Now Account for 1 in 8 U.S. Internet Page Views

State of the Internet in the U.S. Q2 2012

iPhone 5 Reaches Same Level of Online Sales in First 3 Days that iPhone 4S...