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Lifting The Lid On Ad Blocking And Ad Fraud

Ad fraud and ad blocking are two of the most critical issues facing the future of the digital industry, with fraudsters growing increasingly sophisticated day by day. In this presentation Mike Shaw, V...

Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data? How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s...