2018 - Comscore, Inc.

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1 Oct 2016

Understanding Parents Online

28 Sep 2016

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

22 Sep 2016

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

In the recently released 2016 U.S. Mobile App Report, we reported that Millennials concentrate more of their mobile app time within the Top 10 ranked apps in their cohort than older age groups do. In...

19 Sep 2016

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

16 Sep 2016

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

14 Sep 2016

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-d...

13 Sep 2016

The 2016 U.S. Mobile App Report

13 Sep 2016

Have We Reached ‘Peak App’?

8 Sep 2016

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

2 Sep 2016

Working Hard: Movies & TV Shows That Got the Job Done

1 Sep 2016

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

1 Sep 2016

Charting the Mobile Music Consumer