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Introducing Media Metrix 360: The Next Generation of Audience Measurement

Keeping Score with Social Media Marketing and Measurement: Three Things to...

American Idol Predictions – Final Thoughts

Well, it looks like I came up empty on my prediction about the winner of American Idol last week, so I’ve done some follow up investigation to see where I might have erred.

American Idol Searches Predict Lambert Landslide

What's Driving the Decline in Search Ad Coverage?

The State of U.S. Online Retail Economy through Q1 2009

Comscore Chairman Gian Fulgoni presents Comscore's quarterly review of the state of the U.S. online retail economy.

Twitter.com Quadruples to 17 Million U.S. Visitors in Last Two Months

Valencia Festival of Media

On Branding Versus Direct Response Advertising

Breaking News (and Making News): Twitter Surges 131% in March to 9.3 Millio...

Auto Advertisers Go Digital: Doing a Good Job

Banners Still Having a Banner Quarter

Is Silicon Valley a Systemic Risk?

Comscorians Recognized at the 2009 ARF Annual Conference

Twitter Traffic Explodes...And Not Being Driven by the Usual Suspects!

How About Citing Some Valid and Relevant Research About the Effectiveness o...

The Comscore Data Passport - First Half 2009

Getting Beyond Big – and How to Make 14 Billion Video Streams a Month Count