2025 State of Programmatic Report
The Clear, but Disparate Impact of Covid-19
Effectively Measuring Branded Content Marketing on Social
Respecting Privacy in Online Measurement: Comscore's Vision
Amidst a greater consumer awareness of ad-tech's use of personal information, major players in the online advertising ecosystem have been adopting increasingly privacy-centric solutions. But what exac...
What happens to ad targeting if user tracking goes away?
The State of Social 2020 Fact Pack
Brand Innovators' TV & Cross-Screen Measurement
As television merges with digital channels, brands are looking for ways to reach audiences in more targeted and compelling ways across the spectrum of linear television, CTV and OTT.
Frameplay & Comscore offer Brand Lift in the Gaming Space
Introducing Comscore Predictive Audiences
2020 Year in Review
Celebrating Data Privacy Day
In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...
Three Trends Rebooting TV Measurement
So Long, 2020: A Comscore Year in Review
‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...
Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week
As millions stay home, home furnishing sites see record spend and visitatio...
Local TV Shines As Viewers Seek Pandemic News
Global perspectives: Digital and CTV trends to watch in 2021