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How Comscore, Dish & Sling Innovate in Addressable Ad Measurement

EVP Cathy Hetzel discusses how Comscore has expanded its partnership with Dish and Sling TV to offer the industry’s first cross-platform addressable advertising measurement.

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

No time of the year is more competitive for retailers than the holiday season. With such concentrated advertising and buying activity, winning the hearts and minds of consumers is a challenge – but th...