More Insights

The New Digital Ecosystem: Navigating the Cross-Platform Reality

How Mobile is Transforming the Digital Commerce Landscape

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Comscore identifies the frustrations and challenges that digital publishers currently face with un-monetized content. Through our recently-launched Comscore Activation solution, we worked with Hearst,...

Understanding Parents Online

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

In the recently released 2016 U.S. Mobile App Report, we reported that Millennials concentrate more of their mobile app time within the Top 10 ranked apps in their cohort than older age groups do. In...

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

The 2016 U.S. Mobile App Report

Have We Reached ‘Peak App’?

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Working Hard: Movies & TV Shows That Got the Job Done

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Charting the Mobile Music Consumer

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...