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66 Percent of Digital Media Population in Spain is Now 'Multi-Platform'

Comscore recently launched MMX MP to deliver a unified view of desktop, smartphone and tablet audiences in Spain, the third market to have access to multi-platform measurements, together with U.S. and...

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-O...

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly chan...