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Spain vs. The Netherlands: The Digital Football Match

The world's most popular sporting event started yesterday, bringing a whole variety of opportunities for brands and marketers, especially considering that the 2014 FIFA World Cup is the first in the s...

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?

We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our indust...