More Insights

Optimizing Content and Marketing Strategies for Today’s Health Insurance Sh...

The U.S. Mobile App Report

Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mob...

Comscore recently finished compiling our Q2 2014 e-commerce and m-commerce stats, and while desktop-based e-commerce saw signs of softness, total digital commerce was bolstered by a massive increase i...

Next iPhone Release Has Potential for a Huge Upgrade Cycle

iPhone Users Earn Higher Income, Engage More on Apps than Android Users

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no reven...

Emmys By The Numbers

IAB Peru Interviews Jodi McDermott, Comscore Group VP

Is Mobile Bringing About the Death of the PC? Not Exactly

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Indus...

Captivating the Consumer in an Omni-Channel World: The State of Online Reta...

When Mobile Web Dominates Apps in an App-Dominated World

The Perils of Survey Data in Cross-Platform Measurement

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Telecoms.com Interview with Brian Jurutka

Online Media Measurement: It’s Not Like Betamax Vs VHS

How Better Measurement Can Bring More Brand Advertising to Digital