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The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal toda...

Digital Media Audiences Now Comprise a ‘Multi-Platform Majority’ in the U.S...

The most disruptive shift in the digital media marketplace has been the shift from desktop to mobile platforms. This is evidenced by the fact that smartphone technology was introduced several years ag...