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Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have...

Comscore in Journal of Advertising Research on Topic of Social Media Effect...

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by Comscore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers...