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Top 5 Metrics You're Measuring Incorrectly

Comscore 2014 Latin America & U.S. Hispanic Digital Summit

Over a Third of U.S. Smartphone Owners Download At Least One App Per Month

“There’s an app for that.” Yes, there probably is an app for just about any task a smartphone user hopes to complete, but our recent U.S. Mobile App Report shows that a staggering 42 percent of all ap...

Top 25 Mobile Apps Dominated By The Largest Digital Media Brands

iOS App Users Skew Younger than Android Counterparts

Optimizing Content and Marketing Strategies for Today’s Health Insurance Sh...

In this presentation, Comscore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize...

The U.S. Mobile App Report

Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mob...

Next iPhone Release Has Potential for a Huge Upgrade Cycle

iPhone Users Earn Higher Income, Engage More on Apps than Android Users

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

Emmys By The Numbers

IAB Peru Interviews Jodi McDermott, Comscore Group VP

Is Mobile Bringing About the Death of the PC? Not Exactly

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Indus...

Captivating the Consumer in an Omni-Channel World: The State of Online Reta...

When Mobile Web Dominates Apps in an App-Dominated World

The Perils of Survey Data in Cross-Platform Measurement