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Retailers Battle It Out on Social for Black Friday Supremacy

With only four days left until the single biggest shopping day of the year, it is almost impossible to avoid Black Friday ads on any medium, including social media. There are literally thousands of t...

Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better...