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Marketing in an Age of Social Mobility

Comscore Chairman and Co-Founder Gian Fulgoni describes how social and mobile are changing consumer media habits. The presentation includes a review of the consumers path to purchase, key trends in so...

The Evolution of Digital Advertising: From Direct Response to Branding

Comscore Chairman and Co-Founder Gian Fulgoni uses Comscore’s decade of proprietary data measuring consumer behavior to show important lessons learned about how to best use the online channel.