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Measure What Matters

4 Key Storylines for the 2012 Online Holiday Shopping Season

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...

We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment onli...

Fast Money: When Wallets Go Digital

Tectonic Shifts are Shaping the Multi-Platform Digital World

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...

In a recent blog post, we shared Comscore data showing how the iPhone 5 reached the same level of online sales in its first 3 days of availability that the iPhone 4S did in its first month. Apple’s ow...

Fast Money: Digital Wallets & Payments 2012

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...

Social in a Digital Minute

Map Searches Shift from Desktops to Smartphones

Battling Bots: Comscore’s Ongoing Efforts to Detect and Remove Non-Human Tr...

From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social M...

Mobile Phones and Tablets Now Account for 1 in 8 U.S. Internet Page Views

State of the Internet in the U.S. Q2 2012

iPhone 5 Reaches Same Level of Online Sales in First 3 Days that iPhone 4S...

iPhone 5 Release Drives More than 6 Million Searches on Day of Announcement

From Data to Action – Best Practices for Validating and Optimizing Your Dig...

Comscore and 1871 Announce Partnership to Help Accelerate Chicago Area Star...