#RIPGRPs: Evolving the Metrics That Move Us Forward
Cyber Monday By the Numbers
ClickZ Talks Mobile Metrics With Comscore
Diran Hafiz, Sales Director Mobile, talks to Clickz at SES Chicago, sharing his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he beli...
Thanksgiving on Screens Big & Small
Thoughts on the MRC’s Viewable Impression Advisory
Gian Fulgoni Tallies the Cyber Monday Scorecard
With Cyber Monday sales this year increasing 17% over last year, 2012 holiday online shopping is off to a strong start.
Looking Ahead to Key Online Spending Days for the 2012 Holiday Season
Content Display Advertising: future trends
The State of the U.S. Online Retail Economy in Q3 2012
How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines
Building More Informed Mobile Strategies
Power of Like CPG
Beyond the Like
Measure What Matters
4 Key Storylines for the 2012 Online Holiday Shopping Season
Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...
Fast Money: When Wallets Go Digital
Tectonic Shifts are Shaping the Multi-Platform Digital World