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Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

One of the truisms of Election 2012 has been the Obama campaign’s outsized lead vs. Romney in most facets of the digital battleground, whether in the number of social media fans and followers, online...

The Economics of Online Advertising

The online ad industry is abuzz about viewable impressions and what the adoption of a viewable, or validated, impression currency would mean for the digital and multi-platform advertising industry.