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Reaching New TV Show Viewers with Precision
Comscore Plan Metrix, Now with Mobile Data!
It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry,...
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...
IAB Europe Research Awards Winner Webinar: Comscore and News UK
The 2016 IAB Research Awards recognized and celebrated the research projects and the contribution they have made to the development of the digital advertising industry. Learn how Comscore partnered wi...
Russia: News Websites Making Headlines for Mobile Consumption
Targeting Casino-Goers
Multi-Platform Measurement in Colombia
Impressions vs. Eyeballs: What Are You Really Buying?
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
The State of Mobile News Audiences in 3 Charts
Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser...
Comscore Releases Japan Desktop Online Video Rankings for April 2016
Real Estate Trends Online
Dutch Spend Half of Desktop Time Watching Videos
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics