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MMX Multi-Platform: The Next Generation of Digital Audience Measurement

This presentation explores Comscore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users.

Who uses Social Networks in the Netherlands?

10 million people accessed a social networking site in the Netherlands during May 2013. This category reached 85.3 percent of the total Dutch internet audience. Facebook was the clear leader with 8.7...