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Comscore Welcomes Procter & Gamble as Newest vCE Partner

Comscore is delighted to announce that Procter & Gamble (P&G) has agreed to partner with Comscore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation soluti...

The Mobile Shift: How connected devices are changing consumer attitudes an...

The Mobile Shift: How connected devices are changing consumer attitudes and behaviour