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So What if Only 1% of Facebook Fans 'Engage'?

At the outset, online advertising made a big mistake by deciding on the click as a measure of success. Unfortunately, it looks like we're about to do the same with social media.

Optimizing News for Searchers, Search Engines & News Publishers

Keeping up on news search optimization is a daunting task for any news publisher or marketer. With the news business being so dynamic, it's hard enough keeping up on all of the latest news stories, le...