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How the Power of Habit Drives Mobile App Usage

Earlier this week Comscore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with th...

The 2015 U.S. Mobile App Report

Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has...