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The Data of it All

Positioned, as Comscore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way in which the abundant supply of data ava...

Challenges and Opportunities of Measurements in Mobile

As the umbrella of the ‘digital’ ecosystem continues to spread to new platforms and media types, measurement must also adapt to meet the expanding needs of the marketplace. More money is shifting into...