Mais insights

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

Over the last couple of years, the digital advertising industry has woken up to the problem of fake ad views, in which ads served by a publisher are not really seen by genuine consumers. If you though...

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Gian Fulgoni at the 2015 Beet Retreat.